Tara Smith (Colorado Division of Insurance) Tara Smith is the primary care and affordability director at the Colorado Division of Insurance (DOI), where she helps lead the DOI’s payment system reforms to reduce health costs for consumers by increasing the utilization of primary care. She is responsible for recruiting, convening, and facilitating activities of the Colorado Primary Care Payment Reform Collaborative and for developing affordability standards and strategies to help ensure commercial insurance companies’ investments in primary care drive better value and quality for consumers.
Tara has been actively involved in efforts to reform the state’s health care systems throughout her career, including Colorado’s State Innovation Model (SIM) initiative, a four-year, $65 million initiative aimed at transforming health care delivery and payment structures through the integration of physical and behavioral health, along with the implementation of the Affordable Care Act’s health insurance marketplace reforms.