Mark Fendrick *Mark Fendrick (VBID Center, U of Michigan)

Director, V-BID Center at the University of Michigan

Mark Fendrick, M.D., is an internal medicine and health management and policy professor at the University of Michigan’s School of Public Health. He received a bachelor’s degree in economics and chemistry from the University of Pennsylvania and his medical degree from Harvard Medical School. Fendrick completed his residency in internal medicine at the University of Pennsylvania, where he was a fellow in the Robert Wood Johnson Foundation Clinical Scholars Program.

Fendrick conceptualized and coined the term Value-Based Insurance Design (V-BID) and currently directs the V-BID Center at the University of Michigan, the leading advocate for developing, implementing, and evaluating innovative health benefit plans. His research focuses on how clinician payment and consumer engagement initiatives impact access to care, quality of care, and health care costs. Fendrick has authored over 250 articles and book chapters and has received numerous awards for creating and implementing V-BID; his perspectives and understanding of clinical and economic issues have fostered collaborations with numerous government agencies, health plans, professional societies, and health care companies.

Fendrick is an elected member of the National Academy of Medicine, serves on the Medicare Coverage Advisory Committee, and has been invited to testify before the U.S. Senate Committee on Health, Education, Labor and Pensions, the U.S. House of Representatives Ways and Means Subcommittee on Health, and the U.S. Senate Committee on Armed Services Subcommittee on Personnel. He is co-editor in chief of the American Journal of Managed Care and an editorial board member for three additional peer-reviewed publications. Fendrick is also a member of the Institute for Healthcare Policy and Innovation at the University of Michigan, where he remains active in the clinical practice of general internal medicine.

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